Бизнес-план (структура, содержание). Методические указания к разработке НАПИСАН: неизвестно П...
Бизнес-план (структура, содержание). Методические указания к разработке НАПИСАН: неизвестно П... Название: Бизнес-план на английском языке Автор: Масуренков Владислав Домашняя Лаборатория Компьютерных Исследований E-mail: delki@chat.ru Примечание: Написан мной и еще парой человек по курсу "Написание бизнае-плана". Правда 80% сделал я.   Rostov State University                   Business plan DelKI consultation of computer and software             Made by: Massourenkov Vladislav Machno Olga Tovstolutskaia Larisa             1998               Contens:
1. Mission Statement	3
2. Industry Analys	4
3. Marketing Plan	5
4. Expenses	6
5. Break-Even  Analysis	9
6. Cash Flow Projektion	10
7. Organisation Plan	11

Mission Statement

Our consumers are all firms and organizations, which use computers, everyone, who needs office software and also home computer users. Our partners: Firms, which create the software for at home and office, distributors of the firms-manufacturers of inventory materials and internet Providers. Service of our firm: recomendation for purchase  of computer, protection and rescue computer viruses, teaching to computer's using, selling and installing programs, consultation about the computer's modernisation. The activity of firm will be distributed in Rostov region.

Main idea of our Firm: "We'll make computer easy for you". We'll help people to find themselves in the computer and software world. The basic technology: the individual work with each customer. Image of the company: with the help of advertising we consider to create image of the solid company, working with firms and the private persons.

Industry Analysis

Computer sales grew by 14 % over 1996. The selling of the programs has increased in 1997 by 15.3 %. The receipts of realization of the programs have grown on 13-17 %. In Russia the growth of sale of the company "Vist" in 1996 has left 23 % in comparison with 1996.

About 40-60 % of new firms have appeared in our industry in the last three years. The main three competitors have appeared for the last 2-5 years.

The main competitors are "Informatika", "Computer-engineering" and "Gendalf".

Recently have been introducted internet-services and many new programs.

Our business is better than business of our competitors because: we give our buyer two completely new services, which should result that from us in our customers buying other kinds of services, which our competitors render. For reason of rendering of initial service (advice at a choice of the computer) the buyer not only will trust our firm, but also will depend on it.

The greatest force has our main competitor "Informatika". It for a long time was in the market and has additional advantages by sale of our services, since is also seller of computer engineering. The buyers frequently buy the programs simultaneously with purchase of the computer. The other main competitors have only one advantage, that they have been in the market for a long time and have usual reputation.

Marketing Plan

The characteristic of our basic buyers:

·      Home computer users.  Financial condition above the average. Style of life: employed by work. Education is not technical. An educational level rather high, most likely a university, college or institute degree.  Reason of purchasing: purpose to purchase the computer at absence of the information about its required properties or problem with the already bought computer.

·      Organisations. Average or large enterprise. Reason of purchasing: purpose topurchase some computers and software.

At our competitors main goods is not sale of such services, which we are going  render. The basic customer of our competitors are firms, using in the work the specialized programs. The basic advantage of our competitors that they for a long time have left on the market. Also our competitors sell computers and many different programs. Advertising our competitors not designed for the initial customer. The advertising is distributed in the specialized newspapers and magazines about existence of which the beginner in the computer world (newspapers " That, Where, How mach. Computers and Office' technique." and "Server").

Positioning our competitors:

Our Customers are the people or organizations, which are going for the first time to get the computer or have got it recently.

At us services will buy because of many number of advertising in those journals, TV and radio programs , which are designed first of all for the inexperienced buyer. Our advertising will designed for a wide audience and will plase in the popular local editions, radio and outdoor advertising. Our publicity: free-of-charge consultation on the phone, participation in exhibitions, edition of the inexpensive brochures with the basic information on computers, their device and basic programs.

Expenses

Fixed Costs:

Rent and utilities: 5000p/month

Salaries: 11000/mo

Printing/Promotion/Advertising: 5000 (1-st six month 10000)

Office Supplies: 270/mo

Legal and License: 5000/year (year=December)

Main computer and software amortisation: 1100/mo

Variable costs

Product costs= labour cost per job + man'license

Specialist’s wages: 20/hour

License: 210/man

Each of man can worked: 175hour/mo

Product costs: 22/unit

Selling Prise = 50/hour

Main Investment From Owner = 200000p

Initial Iinvestment at office' equipment = 55000p from main investment

Forms of costs

Number

Cost of number

Total costs

Apartament

Rent

1

5000

5000

Total:

5000

Equipment

Computer table

4

715

2860

Office table

2

1500

3000

Working chair

6

600

3600

Customer chair

8

300

2400

Divan

1

1500

1500

Xerox

1

2300

2300

Cash desk

1

2000

2000

Journal table

1

420

420

Air-conditioner

1

3000

3000

Phone

2

250

500

Bookcase

1

650

650

Safe

1

5000

5000

Lavatory

1

5000

5000

Other software

1

10000

10000

Main computer

1

12000

12000

Working computer

4

6000

24000

Standart software

4

5000

20000

Total:

98230

Personel

President

1

5000

5000

Vice President

1

3500

3500

Sekretary

1

3000

3000

Total:

11500